Email Marketing Specialist

Job Requirements

• Working with the marketing team to develop and execute strategic email marketing plans and strategies.
• Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.
• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations.
• Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.
• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.
• Design visually appealing email templates that are responsive across devices and browsers.
• Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI.
• Stay updated with the industry trends.

• Bachelor’s degree in Marketing, IT, Communications, or a related field (or currently pursuing).
• Basic knowledge of digital marketing concepts, with a focus on email marketing.
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot) and basic HTML/CSS is a plus.
• Strong written communication skills and attention to detail.
• Interest in IT, digital marketing, and web development industries.
• Analytical mindset with the ability to interpret data and metrics.
• Ability to work independently and as part of a collaborative team.
• Eagerness to learn and grow within a tech-driven environment.

• Self-motivated, result-oriented, with a focus on achieving goals.
• Strong problem-solving and analytical skills.
• Adaptable to change and comfortable in a dynamic environment.
• Creative thinker, willing to explore new ideas and approaches.
• Intuitive and proactive in identifying opportunities for improvement.
• Excellent communication, both written and verbal.

• Competitive salary better than market standards.
• Flexible working environment.
• 5 days work culture.
• Free hand to experiment and explore.
• Team management.
• Great & friendly working environment.