Industry: Real Estate
One of Australia's most competitive markets, valued at over $8 trillion with more than 10 million residential dwellings nationwide.
One of Australia's most competitive markets, valued at over $8 trillion with more than 10 million residential dwellings nationwide.
Property Listing Portal- Operating in a digital marketplace dominated by established players like realestate.com.au and domain.com.au, with increasing consumer demand for alternative property transaction models.
Australia- Serving a nation with one of the world's highest rates of property ownership, where approximately 67% of households own their home either outright or with a mortgage.(2021 Data)
Minus The Agent lists properties on all major Australian property websites, including realestate.com.au, domain.com.au, realcommercial.com.au, and many more. The best part is that it all comes with no hidden costs or commissions. At Minus The Agent, they believe that ownership is associated with freedom of choice. It's your property, so you choose.
Complete property transaction support including listing creation, photography guidance, virtual tours, and buyer/tenant management
Direct-to-consumer property platform disrupting traditional agent-based real estate models
Property owners looking to maximize returns by eliminating agent commissions
When Minus The Agent approached our team, they were facing significant challenges in gaining online visibility and converting visitors into leads. Despite offering a valuable service that could save property owners thousands in commission fees, their digital presence was underperforming. Their website ranked poorly for critical keywords related to agent-free property transactions, and their organic traffic was minimal compared to market potential.
The client's innovative business model challenged established industry norms, but their digital strategy wasn't effectively communicating their unique value proposition to potential customers. Their website structure lacked proper SEO optimization, content wasn't targeting the right search intent, and technical issues were preventing proper indexing by search engines.
After conducting a comprehensive analysis of Minus The Agent's digital presence, market position, and target audience, we developed a tailored SEO strategy focused on establishing the platform as a credible alternative to traditional real estate agents.
Conducted extensive keyword research focused on terms like "sell property without agent" and "no commission real estate," analyzed competitor strategies, and performed a technical SEO audit to identify critical issues.
Created a comprehensive SEO roadmap prioritizing improvements to site architecture, content creation targeting high-intent keywords, and technical fixes to improve crawlability and indexing.
Executed on-page optimizations, developed location-specific landing pages for major Australian cities, created educational content addressing property owner pain points, and resolved technical barriers to search engine visibility.
Established robust tracking mechanisms for key performance indicators, implemented regular reporting structures, and continuously refined our approach based on performance data.
Our detailed audit revealed several critical factors limiting Minus The Agent's online performance. The website suffered from technical limitations, including slow page load times and mobile optimization issues affecting most visitors.
We identified substantial content gaps around key customer questions, particularly regarding property valuation and sale preparation techniques. Despite offering significant cost savings over traditional agents, the website failed to effectively communicate this unique value proposition. The backlink profile showed weakness with only 23 referring domains compared to competitors' average of 175+, while multiple friction points in the user journey resulted in a high 68% abandonment rate during critical conversion steps.
Based on our findings, we developed a prioritized action plan designed to maximize impact while working within budget constraints.
Our recommendations focused on four key areas: First, strengthening the technical foundation through server-side optimizations and mobile responsiveness improvements. Second, implementing a robust content strategy with market-specific targeting and FAQ content to capture featured snippets. Third, optimizing conversion pathways by redesigning the listing submission process and implementing clear value-focused calls-to-action. Fourth, building domain authority through strategic outreach to property investment communities and developing data-driven content assets for digital PR campaigns.
This approach addressed fundamental issues first while building toward sustainable growth rather than pursuing short-term fixes.
Our comprehensive SEO strategy for Minus The Agent involved multiple coordinated approaches to improve visibility, credibility, and conversion rates:
Conducted a complete technical SEO audit that revealed issues with site crawlability and indexing. Implemented fixes, including proper XML sitemap configuration, schema markup for property listings, URL structure optimization, and mobile responsiveness improvements that resulted in a 34% increase in indexed pages.
Created a comprehensive content calendar targeting key stages of the property seller's journey. Developed 15+ authoritative guides on topics like How to Photograph Your Property for Maximum Appeal and Negotiating Directly with Buyers, establishing Minus The Agent as an authority in the self-managed property transaction space.
Developed geographically targeted landing pages for major Australian markets, including Sydney, Melbourne, Brisbane, Perth, and Adelaide. Each page incorporated local statistics, testimonials from local customers, and region-specific guidance, leading to a 47% increase in location-specific search visibility.
Improved website navigation and information architecture to create clear pathways for different user segments (sellers, buyers, renters). Enhanced call-to-action placement and messaging based on heat map analysis and user testing, resulting in a 28% improvement in conversion rates.
Executed a strategic digital PR campaign targeting property investment forums, personal finance blogs, and alternative investment communities. This approach secured 35+ high-quality backlinks from relevant domains with Domain Authority scores over 40, significantly improving the site's backlink profile.
increase in organic traffic over 12 months, with sustained month-on-month growth averaging 18% throughout the campaign period
increase in lead generation from organic search channels, translating to approximately 170+ additional qualified leads per month
Improvement in conversion rates from site visits to service inquiries, significantly lowering the cost per acquisition
high-value keywords ranked on the first page, all related to agent-free property transactions, including several position #1 rankings for terms with commercial intent
Through a strategic, data-driven approach to SEO, we helped Minus The Agent transform their digital presence and establish themselves as a leading alternative to traditional real estate services in Australia. By addressing technical foundation issues, creating targeted content that addressed specific customer pain points, and building authority through strategic digital PR, we were able to significantly increase their organic visibility, traffic, and lead generation.
The results demonstrate the power of a comprehensive SEO strategy that aligns with business objectives and truly understands the target audience's needs and search behaviors. As property owners increasingly seek alternatives to traditional agent models, Minus The Agent is now well-positioned to capture this growing market segment with a strong digital presence that effectively communicates their unique value proposition.
WebGuruz was the perfect fit for the interim role we needed to fill while we looked for our permanent employee. They were very professional and trained quickly for immediate execution of our needs.
Stand out with professional web videos that capture attention, communicate your value proposition, and convert viewers into customers.
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