Industry
E-commerce Mentorship, a rapidly growing sector in India valued at approximately ₹50 crore annually, with 35% year-over-year growth as more entrepreneurs seek guidance to enter the e-commerce space.
E-commerce Mentorship, a rapidly growing sector in India valued at approximately ₹50 crore annually, with 35% year-over-year growth as more entrepreneurs seek guidance to enter the e-commerce space.
Online Guide, operating in the digital education market where competition has intensified by 78% since 2022, with increased demand for practical, implementation-focused e-commerce coaching.
India, serving the world’s fastest-growing e-commerce market, is projected to reach $200 billion by 2026, with over 220 million online shoppers seeking opportunities in the digital marketplace.
ECom Tushar is India’s premier e-commerce mentorship platform founded by Tushar Thapar, an established e-commerce entrepreneur with over 7 years of experience building successful online businesses. The platform focuses on providing actionable, step-by-step guidance to aspiring entrepreneurs looking to establish profitable e-commerce ventures in the Indian market. Through comprehensive courses, personalized consulting, and community support, ECom Tushar has helped over 1,500 students launch their own successful online businesses across various niches.
Comprehensive e-commerce courses, personalized business consulting, supplier connection resources, and ongoing mentorship support
Knowledge-based digital education platform specializing in practical e-commerce implementation
Aspiring entrepreneurs and existing business owners looking to expand into e-commerce channels
https://ecomtushar.com/
When ECom Tushar approached our team, they were experiencing significant challenges in scaling their student acquisition efforts despite having an excellent product with proven results. Their primary marketing efforts relied heavily on organic social media and word-of-mouth referrals, resulting in inconsistent lead flow and unpredictable revenue. While their student success stories were impressive, their digital advertising strategy lacked the data-driven approach needed to compete effectively in the increasingly crowded e-commerce education space.
The client’s PPC campaigns suffered from poor targeting precision, resulting in high advertising costs and low-quality leads. Their ad creative wasn’t effectively communicating their unique value proposition, and their landing pages had conversion rates well below industry standards. Without proper tracking systems in place, they couldn’t accurately measure campaign performance or optimize based on actual ROI metrics.
After conducting a comprehensive analysis of ECom Tushar’s existing advertising efforts, target audience, and competitive landscape, we developed a tailored PPC strategy focused on reaching high-intent prospects while optimizing campaign performance through continuous data analysis and refinement.
We performed a complete audit of existing campaigns, analyzed competitor strategies, and created detailed customer personas based on the client’s most successful students, identifying key demographics, behaviors, and pain points.
Developed a multi-platform PPC approach prioritizing Google Ads search campaigns targeting high-intent keywords, YouTube pre-roll ads to build awareness, and retargeting sequences across the Google Display Network to nurture interested prospects.
Launched restructured campaigns with improved targeting parameters, implemented comprehensive conversion tracking across the entire customer journey, and established automated bidding strategies guided by machine learning algorithms.
Established weekly performance reviews, conducted A/B testing of ad creative and landing pages, and implemented audience segmentation based on engagement levels to personalize messaging throughout the sales funnel.
Our detailed audit revealed several critical factors limiting ECom Tushar’s PPC performance. Their campaigns were operating with broad match keywords that generated significant irrelevant traffic, with a keyword relevance score averaging only 4.2/10.
Ad creative lacked compelling social proof and clear value propositions, resulting in below-average click-through rates of just 1.3%. Landing pages were not optimized for mobile devices, which accounted for 72% of their traffic, and conversion tracking was incomplete, missing key touchpoints in the customer journey.
Additionally, bidding strategies were manual and not leveraging platform intelligence, while budget allocation wasn’t aligned with highest-performing customer segments.
Based on our findings, we developed a prioritized action plan designed to maximize ROI while addressing critical performance issues.
Our recommendations focused on four key areas: First, restructuring the campaign architecture with tightly-themed ad groups and match type strategies to improve quality scores and reduce wasted spend. Second, implementing a full-funnel approach with awareness, consideration, and conversion campaigns working in concert across multiple platforms. Third, creating a comprehensive tracking framework to measure true customer acquisition costs and lifetime value. Fourth, developing a content strategy for landing pages that addresses specific objections at each stage of the buyer’s journey with appropriate social proof elements.
This strategic approach ensured rapid performance improvements while building toward sustainable long-term growth.
Through a strategic, data-driven approach to PPC advertising, we helped ECom Tushar transform their digital marketing results and establish a reliable, scalable system for acquiring high-quality leads. By reconstructing their campaign architecture, enhancing creative assets, optimizing landing pages, implementing advanced targeting, and establishing proper measurement frameworks, we created a comprehensive digital advertising ecosystem that consistently delivers results.
The success of this campaign demonstrates the importance of aligning technical campaign elements with deep customer insights and business objectives. For ECom Tushar, this has meant not just an increase in student numbers but an improvement in student quality, leading to better program outcomes and stronger word-of-mouth referrals. As the e-commerce education space continues to evolve in India, ECom Tushar is now positioned as the premium option with a marketing system that can scale profitably.
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