PetroSuites CRM Implementation

For streamlined Coworking and Office Space Solutions by WebGuruz

PetroSuites Case Study

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Explore a brief, impactful overview of our strategic approach, flawless execution, and the measurable results we consistently deliver.

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  • Industry Icon

    Industry

    Coworking & Office Space Solutions

  • Service Icon

    Service

    Office Space and Business Solutions

  • Location Icon

    Location

    Midland, Texas

  • Established Year Icon

    Free Trial

    Available

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About the Client

Petro Suites provides ready-to-move-in office spaces and virtual offices across Midland, Texas. Their fully furnished workspaces, conference rooms, and membership plans cater to small businesses and professionals seeking flexibility and speed.

Coworking & Office Space Solutions
The Challenge

H&J needed a CRM system that could bring structure, automation, and transparency to their recruitment and operations workflows, without losing the personal touch that defines their brand.

The Challenges

Petro Suites managed dozens of website forms and follow-ups manually, from office tours to membership trials. This resulted in lost leads, inconsistent follow-ups, and limited reporting visibility.

They needed:

  • A single CRM to unify all form submissions.
  • Automated lead ownership and reminders
  • Consistent, trackable client and applicant journeys
  • Centralized reporting and analytics for real-time performance insights

The WebGuruz Solutions

Our team implemented a centralized HubSpot solution that automated forms, pipelines, workflows, and reporting across all Petro Suites operations.

  • Unified 30+ forms via HubSpot integration

  • Automated deal creation & stage updates

  • Created a 3-level reference automation system

The WebGuruz Solutions
  • Built multi-step applicant tracking workflows

  • Developed dashboards for pipeline metrics

  • Centralized email, call, and note logging for complete team visibility

Key Implementations

A quick overview of the most impactful implementations we delivered.

Vist Site
HubSpot Implentations

Forms Integration

Connected 30+ web forms (Schedule a Tour; Free Trial—Office/Conference; Virtual Office inquiries; Business Growth forms; HR applications; NPS & referral).

  • Each submission auto-creates a Contact + Deal in the PS Member pipeline.
  • Automatic owner assignment, email sequence, and internal task creation.
  • Validation rules to prevent duplicates and ensure 100% form-to-HubSpot sy

PS Member Pipeline

Built the “PS Member” multi-stage pipeline: Lead → Contact Made → Tour Scheduled → Tour Completed → Application Sent → Application Returned → References Checked → Qualified to Buy → Quote Sent → First Payment Secured → Follow Up → Contract Renewed → Closed Lost.

  • All stage transitions are automated via workflow triggers.
  • Covers the full customer journey from initial inquiry to renewal/closure.

Workflow Automations

Implemented 12+ workflows across tours, applications, references, virtual offices, referrals, and HR hiring.

  • Tour Scheduling: creates deals, assigns owners, sends meeting invites, and advances stages up to “Tour Completed.”
  • Application & Reference Automation: sends application after tour, waits 7 days, creates reminder tasks if no response, and advances deals through Application Returned → References Checked → Qualified to Buy.
  • Virtual Office & Referral: auto-contact creation, auto-emails, pipeline entry, and ownership assignment.
  • HR/Director Hiring: multi-step, conditional workflows with task creation, internal alerts, self-assessments, and reference validation.

Workflow Automation Results: Before & After

A clear breakdown of the measurable improvements delivered through the new automated CRM ecosystem.

Before automation

Before Workflows

Inconsistent submissions

Inconsistent submissions made it hard to track new leads.

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Form Accuracy

100%Accuracy
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After automation

After Workflows

Synced centralized forms

All submissions are synced into centralized digital forms.

Before automation

Before Workflows

Missed or delayed follow-ups

Follow-ups were missed or delayed due to manual reminders.

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Lead Handling

0Missed Leads
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After automation

After Workflows

Automated routing & ownership

Follow-ups are auto-routed with clear ownership.

Before automation

Before Workflows

High admin workload

Admin workload was high because processes required manual effort.

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Manual Effort

60%Reduction in manual work
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After automation

After Workflows

Automated workflows & tasks

Workflows handle repetitive tasks, reducing manual workload.

Before automation

Before Workflows

Delayed due to manual follow-ups

Tasks were delayed because follow-ups weren’t automated.

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Response Time

InstantResponse time
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After automation

After Workflows

Instant task creation & notifications

Instant tasks and notifications ensure faster follow-ups.

Before automation

Before Workflows

Spreadsheet-based, error-prone

Data was stored in spreadsheets, making it error-prone and messy.

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Data Quality

ReliableError-free data
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After automation

After Workflows

Structured CRM database

Data is stored in a structured CRM database for accuracy.

Before automation

Before Workflows

No unified system

There was no unified system, leading to confusion and gaps.

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Visibility & Tracking

24/7Visibility
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After automation

After Workflows

Real-time dashboards

Real-time dashboards provide clarity and visibility.

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Results & Impact

Our solution generated powerful, data-backed results that transformed Petro Suites’ lead management and operational workflows.

Form-to-HubSpot Sync Accuracy Icon

100%

Form-to-HubSpot Sync Accuracy

All website forms now sync flawlessly with HubSpot, ensuring every inquiry is captured in real time with zero delays.

Missed Leads or Duplicates Icon

0%

Missed Leads or Duplicates

Automated validation rules eliminate missed submissions and duplicate entries, ensuring clean, reliable lead data.

Reduction in Manual Work Icon

60%

Reduction in Manual Work

Lead routing, task creation, and notifications are now automated—reducing manual workload for staff by over 60%.

Task Automation Icon

100%

Instant Lead Assignment & Task Automation

Every lead is assigned to the right owner within seconds, with automated tasks eliminating follow-up delays.

Real-Time Visibility Icon

24/7

Real-Time Visibility for Sales & HR Teams

Live dashboards track leads, KPIs, and team activity round-the-clock, improving clarity and decision-making.

PetroSuites

Key Takeaways

WebGuruz’s CRM setup gave Petro Suites a complete automation ecosystem, connecting marketing, sales, and HR into one streamlined system.

“The result is efficiency, visibility, and scalability for every customer and candidate journey.”Why AI SEO