H&J Petroleum CRM Automation

for Streamlined Consultant Management CRM Solutions by WebGuruz

H&J Petroleum Case Study

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  • Services Icon

    Services

    Management and Consulting

  • Location Logo

    Location

    Midland

  • Industry Icon

    Industry

    Oil and Gas

  • Established Year Logo

    Year

    2015

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Client Overview

H&J Petroleum is a trusted consulting partner in the oil and gas industry. They specialize in providing highly vetted consultants and project management teams that help energy companies execute complex drilling, engineering, and safety projects efficiently. Operating under tight timelines and strict compliance requirements, H&J helps clients like Forge Energy assemble skilled teams who deliver safely, on time, and on budget. Their approach centers around a 5-step hiring process—sourcing, vetting, skill verification, compliance, and final alignment—to ensure every consultant placed is both qualified and a cultural fit.

Oil and Gas Industry
The Challenge

H&J needed a CRM system that could bring structure, automation, and transparency to their recruitment and operations workflows, without losing the personal touch that defines their brand.

The Challenge

Before partnering with WebGuruz, H&J’s internal processes for consultant onboarding, project assignment, and client coordination were largely manual. Each stage, from initial resume intake to consultant approval and field deployment, involved multiple teams, disconnected spreadsheets, and a high risk of missed updates.

Key bottlenecks included:

  • No centralized CRM for managing consultants and clients together.
  • Manual email updates causing communication delays.
  • Lack of visibility into each consultant’s onboarding or compliance status.
  • Complex approval processes that slowed down hiring and project timelines.

The WebGuruz Solution

WebGuruz implemented a custom HubSpot CRM designed specifically for H&J’s recruiting and sales processes. The new setup automated every stage, from consultant applications to client billing and placement, using a network of intelligent workflows.

  • Built two core pipelines, Sales and Recruiting, to further streamline consultant tracking and deal management processes.

  • Created customized forms and properties (Join Our Team, Consultant Approval Request, Scope of Work, etc.) mapped directly into the CRM.

  • Built automated workflows triggered by form submissions to ensure consistent task assignment, follow-ups, and document generation.

The WebGuruz Solution
  • Added approval and status workflows for consultants, including automatic notifications for interview stages and reference checks.

  • Implemented streamlined PDF generation and coordinated email automation for final consultant approval and assignment.

  • Used the HubSpot Batch API to update large consultant datasets and validated automation in a sandbox before deployment.

Tools & Technologies

  • HubSpot Icon

    HubSpot CRM Development

  • HubSpot Workflow Automation Icon

    HubSpot Workflow Automation

  • PDF Icon

    Custom PDF Generation Scripts

  • AP Integration Icon

    Batch API Integration

  • HubSpot Sandbox Icon

    HubSpot Sandbox Environment

  • Automation Framework Icon

    WebGuruz Automation Framework

Key Implementations

A brief look at the most impactful implementations we deployed.

Vist Site
HubSpot Implentations

Recruiting & Sales Pipelines

A brief look at the most impactful implementations we deployed.

  • Recruiting Pipeline – Handles consultant onboarding, reference checks, and compliance validation.
  • Sales Pipeline – Manages client engagements, contract approvals, and consultant placements.

Automated Workflows

Over 30 workflows were set up, covering:

  • Consultant approval requests.
  • Automated deal creation upon form submission.
  • Task assignments for follow-ups and compliance review.
  • Multi-step email notifications to internal teams and applicants.
  • Stage-based automation — e.g., when a consultant completes a form, the deal automatically progresses to the next stage.

Form Integration

Multiple HubSpot forms now sync with the CRM, automatically creating/updating contacts and triggering workflows with proper owner assignment.

  • Join Our Team
  • Consultant Approval Request
  • Scope of Work Submission
  • Time Sheet and Feedback Forms

Automation & Reporting

WebGuruz also set up real-time dashboards and automated reminders to reduce manual work and ensure no updates were missed.

  • Consultant progress and status.
  • Workflow performance and lead conversion.
  • Active deals and client activity by stage.

Workflow Automation Results: Before & After

Streamlined workflows designed to automate routine tasks, reduce manual effort, and improve overall operational efficiency across teams.

Before automation

Before Workflows

5 Day

The average time required to complete tasks before automation was implemented.

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Task Completion Time

80%faster
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After automation

After Workflows

1 Day

The average time required to complete tasks after automation was implemented.

Before automation

Before Workflows

15%

Frequent manual entry errors due to unstructured processes.

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Error Rate

87%Reduction
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After automation

After Workflows

2%

Automated checks greatly reduce mistakes.

Before automation

Before Workflows

40 hours/week

Large amount of time spent on repetitive manual tasks.

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Manual Effort

75%Less Effort
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After automation

After Workflows

10 hours/week

Automation minimizes manual workload.

Before automation

Before Workflows

48 hours

Slow responses caused by manual follow-ups and delays.

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Response Time to Customers

91%Faster
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After automation

After Workflows

4 hours

Automated updates ensure much faster replies.

Before automation

Before Workflows

100 units/week

Productivity limited by time-consuming processes.

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Employee Productivity

80%Increase
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After automation

After Workflows

180 units/week

Automation boosts output and efficiency.

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Results & Impact

After HubSpot CRM implementation, H&J saw major operational improvements. The new system lets leadership focus on growth while maintaining a strong consultant experience.

Faster Onboarding Icon

300–400%

Faster Onboarding

Consultant approvals and compliance reviews are now completed in a fraction of the previous time, reducing turnaround from ~10 days to just 2–3 days.

Missed Communications Icon

90%

Fewer Missed Communications

Every consultant and client receives automated, timely updates, cutting manual follow-ups by 90%.

Queries Icon

70%

Fewer Internal Queries

All teams now operate from a unified dashboard, reducing internal status queries by 70%.

Data Icon

95%

Fewer Data

Automated workflows replaced manual spreadsheets, minimizing data entry errors by over 95%.

Hours Saved Icon

8-10

Hours Saved Weekly

Over 30 automated workflows handle repetitive tasks, saving staff 8–10 hours per week collectively.

H&J Petroleum

Final Takeaway

H&J’s CRM transformation empowered their recruiting and project teams to work smarter, not Harder. What once took hours of coordination now happens automatically, from lead intake to consultant assignment, allowing the company to deliver on its promise:

“To lighten the client’s load and deliver excellence every time.”Why AI SEO