Mohit Bhatt
Webguruz Technology Pvt. Ltd.
HubSpot is an inbound sales and marketing software that helps businesses attract customers, convert them into valuable leads, and close deals faster. With it, businesses can host websites, manage third-party interactions and customer service, run marketing campaigns, create blogs to analyze campaign success, and track consumer behaviors effectively.
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HubSpot Sales Hub as an automation software has different tools that are classified as Hubs: HubSpot Marketing Hub, HubSpot Service Hub, HubSpot CRM, and HubSpot Sales Hub.
Depending on your business needs, you can purchase them separately or make a unified purchase. When bought together, they can work in sync to provide you with the complete set of tools that can bring a positive difference to your marketing, customer service, and sales
Each business out there struggles to meet its sales targets. And this is exactly where HubSpot comes into the picture- as the ultimate solution to unlock their sales potential.
Whether it’s a brick-and-mortar store, an online shop, or something else, HubSpot with its Sales Hub offers a comprehensive set of tools and features to streamline and optimize sales operations.
From managing leads and deals to tracking customer interactions, and automating mundane tasks, HubSpot Sales Hub can empower retail teams to work smartly, quickly, and more effectively.
According to a study conducted by HubSpot, salespeople spend 21% of their time communicating with customers through emails, 17% of it updating data into CRM software, 17% of it conducting research, 12% of it during client call setup and 12% of time attending meetings. All of this leaves them with only 21% of their time focusing on sales. With SalesHub, managing sales tasks becomes much easier.
What sets Sales Hub apart from other sales tools in the market is the intuitive interface and seamless integration with HubSpot’s own suite of marketing and customer service solutions. This integration capability makes it the ultimate powerhouse for end-to-end sales enablement. Businesses can effortlessly align sales, marketing, and service teams to create a unified customer experience.
This article will delve deeper into HubSpot Sales Hub, explaining the key features, pricing plans, and best practices for optimizing retail sales operations using this tool. You will also learn about the benefits of HubSpot Sales Hub and ways you can integrate it with other retail sales software and tools.
A survey conducted by Harvard Business Review found that only 37% of companies respond to leads within an hour, and the average response time for B2B companies was 42 hours. There were also about a quarter of the leads that never got responded to.
Technology here can help provide a centralized platform to businesses looking to manage customer interactions, track sales pipelines, and automate tasks. By harnessing the power of technology, they can streamline sales processes and free up time to focus on building relationships with customers.
HubSpot Sales Hub in retail sales can also help business owners gain valuable insights into customer behavior. With its robust reporting and analytics features, Sales Hub allows for tracking and analyzing customer interactions throughout the sales process. This data can help them identify trends, spot opportunities for upselling or cross-selling, and make data-driven decisions to drive sales growth.
Furthermore, leveraging the capabilities of technology like HubSpot Sales Hub can also help maintain brand consistency. As per Forrester Research, about 74% of B2B buyers conduct online research before making an offline purchase. Therefore, keeping a consistent brand language in marketing and sales both online and offline can help ensure that buyers are processing the same image of a business throughout the sales cycle.
Another important aspect of technology in retail sales operations is the ability to provide a personalized customer experience. According to a study conducted by Accenture, about 2 in 3 customers are more likely to make a retail purchase after receiving relevant and personalized promotional messages.
Customers prefer buying from companies that understand their needs. HubSpot Sales Hub enables businesses to store and access customer data, including previous interactions and purchase history. Armed with this information, sales teams can tailor their approach to each individual customer, creating a more personalized and engaging shopping experience.
Also Read: HubSpot Marketing
Sales-Hub offers a wide range of features and functionalities specifically tailored to retail sales teams. Let’s take a closer look at some of the key features that make Sales Hub a game-changer for retail businesses.
One of the standout features of Sales Hub is its lead management capabilities. With Sales Hub, one can easily capture and organize leads from various sources, such as websites, social media, and offline events. They can then prioritize and qualify leads based on the engagement and readiness to buy, allowing the sales teams to focus their efforts on the most promising opportunities.
Another powerful feature of Sales Hub is its deal-tracking functionality. Sales Hub provides a visual sales pipeline that allows businesses to track the progress of deals at every stage. Businesses can easily see which deals are in progress, which ones are stuck, and which ones are ready to close. This visibility can allow them to take proactive action to move deals forward and ensure a smooth sales process.
HubSpot Sales Hub allows sales teams to collaborate better with data collected from the platform and track progress for each account in real-time. The reporting feature makes analyzing reports easier, so teams can focus on employing strategies that help make the business profitable. The platform also allows them to customize tools and lets them create workflows that assist with building deeper, long-lasting relationships with customers.
Oftentimes, profitable leads are left unattended making them leave. Pipeline automation can help make it simpler to target sales with the right message at the right time. The Workflows tool in the Sales Hub can help automate everyday processes so a designated person gets a notification every time a lead knocks at your door. This automated process ensures that leads are managed appropriately and pushed further down the line for conversion automatically.
Sales Hub also offers email tracking and templates, making it easy to send personalized and timely emails to prospects and customers. Businesses can track email opens and clicks, as well as schedule follow-up reminders to ensure that no lead falls through the cracks. Additionally, Sales Hub allows them to create email templates that can be customized and reused, saving team time and ensuring consistent messaging.
HubSpot Sales Hub can be integrated with third-party apps to boost functionality. If a business uses Salesforce and HubSpot, they can trade data between the two. HubSpot Integration Library contains the complete list of apps that can be integrated into the Sales Hub. All these apps can work in sync with HubSpot to make it more robust and deliver enhanced functionality.
HubSpot Sales Hub allows for performance tracking in one space for end-to-end transparency. One can not only monitor pipeline health and obtain detailed pipeline waterfall reports but also forecast future deals. With a user-friendly interface and organized data structure, businesses have more time to take action based on these insights.
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HubSpot Sales Hub has three pricing tiers- Starter, Professional, and Enterprise. You can thereby find a plan that meets your business needs and budget. Though you can always get a free plan, you can always choose plans with more features:
✨ Features:
| HubSpot Sales Hub Free Plan | HubSpot Sales Hub Starter Plan | HubSpot Sales Hub Professional Plan | HubSpot Sales Hub Enterprise Plan |
| Live chat option for communication with prospects | Same features as Free Plan | Same features as Starter Plan | Same features as Professional Plan |
| Conversational bots that send prospects to suitable agents | Goals for target setting | Workflow extensions | Custom Objects |
| Shared inbox in conversations for emails and chats | Currencies to be added to account | Sequences | Hierarchical Teams |
| Quotes for creating sales quotes | Sales Rep productivity performance metrics | e-Signature | User roles |
| Direct calls from the HubSpot account | Conversation routing to the right salesperson | Deal Stage, task, and lead rotation automation | Playbooks |
| Email Scheduling | Simple automation | Smart send times | Webhooks |
| Email Tracking | Email and in-app support | Salesforce integration | Quote-based Workflows |
| Email Templates for custom emails | Stripe integration option | Required fields | Recurring Revenue Tracking |
| Snippets for answers on FAQs | Custom reporting | Call Transcription | |
| Documents for sharing with customers | 1:1 video creation | ||
| Meeting planner | Queues | ||
| Graphical user interface(GUI) dashboard | Standard Contact Scoring | ||
| Deal Pipeline for deal-tracking | Company Scoring | ||
| Facebook Messenger integration | Products Addition | ||
| Custom Properties for contacts, companies, and deals | Slack Integration | ||
| HubSpot mobile app for business card scanning, viewing contacts, companies, and more | Calculated Properties | ||
| Record Customization | |||
| ABM: Account-based marketing and sales | |||
| Account Overview | |||
| Sales Analytics | |||
| Phone Support |
✨ Pricing:
| HubSpot Sales Hub Free Plan | HubSpot Sales Hub Starter Plan | HubSpot Sales Hub Professional Plan | HubSpot Sales Hub Enterprise Plan |
| Free | $18/month | $450/month | $1200/month |
There are also some limitations of the free sales hub plan. These are:
The free plan can thus be considered a trial run for HubSpot Sales Hub. It’s a great way to test if this software is something that meets your needs and if you can commit to a paid plan.
The Sales Hub Starter plan offers everything that’s available with the Free plan and more. Features like currencies, goal tracking, and quote creation are available. The pricing for this plan can vary depending on the number of users who want to use it. However, on average, it starts at $50 a month. This plan allows access to 2 users only and access for 2 extra users can be purchased at $25 a month per user. If you are choosing the annual billing option, the plan would cost you $45 a month, thereby saving you a flat 10%. You can also purchase access for 2 extra users at $23 a month per user. Here are some more things that this plan offers:
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The Professional Plan for HubSpot Sales Hub consists of several features like Sales automation with sequences, product library/personalized videos, etc. The monthly rate for this plan starts at $500 with five users included. If you have a large team, you can purchase extra access at $100 a month per user. In contrast, the annual plan will cost you $450 a month which will be billed one-time at $5400. You can add extra users at $90 a month per user.
Here is the list of features available with the plan:
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The Sales Hub Enterprise Plan is the highest tier of HubSpot Pricing options. This plan is suitable for large businesses and enterprises that require advanced features and integrations to support their operations. The pricing for this plan is based on the number of users and starts at $1200 a month. One also has the option for a one-time annual billing of $14,400. This plan will provide access to 10 users, and extra access can be purchased at $120 a month per user.
Here are the features available with the enterprise plan:
Now, as appealing as it might sound, the HubSpot Enterprise Plan has its own limitations, like:
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There are several factors you can consider when choosing a pricing plan for your HubSpot Sales Software. These are:
As clear from the section above, there are different pricing plans based on the number of users. It is therefore important to choose a plan that can effectively accommodate the members of your sales team.
Different HubSpot plans offer different features and functionality at different price points. Therefore, it is important to choose a plan that offers the exact features needed to support your sales operations.
HubSpot plans are available for purchase on both a monthly and annual basis. While monthly plans might sound economical, annual plans can help you save up to 10% on the total annual costs. Still, it is important to consider your business’s budget and choose a plan that fits within the same.
It is important to choose a plan that can be scaled along with your business. Select a plan that can help accommodate your future growth and business needs.
Each Sales Hub plan has a limit to how much data can be stored and the number of integrations that can be made with third-party apps. Make sure you choose a plan that accommodates your data storage and integration needs well.
Also Read: Using HubSpot to Drive Business Growth
Implementing HubSpot Sales Hub in your retail sales operations is a straightforward process. Here are the key steps to get started:
Before implementing Sales Hub, it’s important to have a clear understanding of your sales processes. Identify the key stages of your sales cycle, from lead generation to closing deals, and map out the steps involved in each stage. This will help you configure Sales Hub to align with your existing processes.
To make the most of Sales Hub, you’ll need to import your existing data into the platform. This includes contacts, leads, and any relevant sales information. Sales Hub provides easy-to-use tools for importing and organizing your data, ensuring a seamless transition.
Sales Hub offers a high degree of customization, allowing you to tailor it to your specific requirements. Take the time to configure Sales Hub according to your sales processes, define your deal stages, and set up any necessary automation workflows. This will ensure that Sales Hub works in harmony with your retail sales operations.
Once Sales Hub is up and running, it’s essential to train your sales team on how to use the platform effectively. HubSpot provides comprehensive training resources, including tutorials, videos, and documentation. Invest time in training your team to ensure that they can leverage the full power of Sales Hub to drive sales success.
As with any new tool or process, it’s important to monitor the performance of the Sales Hub and make adjustments as needed. Regularly review your sales metrics and analytics to identify areas for improvement. Use the insights provided by Sales Hub to optimize your sales processes and drive continuous growth.
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Using HubSpot Sales Hub in your retail sales operations comes with a multitude of benefits. Here are some of the key advantages that Sales Hub offers to retail businesses.
? First and foremost, Sales Hub provides a centralized platform for managing all aspects of your sales operations. From lead generation to deal tracking and customer communication, Sales Hub brings everything together in one place. This eliminates the need for disparate systems and ensures that your team has access to all the information they need to close deals and provide exceptional customer service.
? Sales Hub also offers powerful automation capabilities, allowing you to automate repetitive tasks and streamline your sales processes. For example, you can set up email sequences to nurture leads, automate follow-ups, and send personalized offers based on customer behavior. By automating these tasks, your team can focus on higher-value activities, such as building relationships with customers and closing deals.
? Furthermore, Sales Hub provides robust reporting and analytics features that enable you to track the effectiveness of your sales efforts. You can easily generate reports on key metrics such as conversion rates, deal velocity, and revenue generated. This data-driven approach allows you to identify areas for improvement and make data-backed decisions to optimize your sales operations.
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To get the most out of HubSpot Sales Hub in your retail sales operations, consider implementing the following best practices:
Sales Hub integrates seamlessly with HubSpot’s suite of marketing and customer service solutions. Take advantage of this integration to align your sales, marketing, and service teams. By sharing data and insights across departments, you can create a unified customer experience and drive better results.
Sales Hub offers robust automation capabilities that can save your team time and effort. Identify repetitive tasks and processes that can be automated, such as lead nurturing, follow-ups, and data entry. By automating these tasks, you can free up your team’s time to focus on building relationships and closing deals.
Sales Hub enables you to store and access customer data, allowing you to provide a personalized experience. Leverage this data to tailor your communication and offers to each individual customer. Personalization goes a long way in building trust and loyalty, ultimately driving sales growth.
Take advantage of Sales Hub’s reporting and analytics features to regularly analyze the performance of your sales efforts. Identify trends, bottlenecks, and areas for improvement. Use this data to make data-driven decisions and optimize your sales processes for better results.
Also Read: Improve Lead Generation Through HubSpot
Seamless customer interactions and efficient sales processes are important for the success of retail businesses. To achieve this, retailers often rely on HubSpot Sales Hub to manage various aspects of their sales operations. When integrated with retail sales tools, it can supercharge sales efforts and provide a comprehensive view of the customer journey.
For retail businesses, integrating HubSpot Sales Hub with e-commerce platforms is a game-changer. This integration enables the tracking of customer interactions from the very first touchpoint to the final purchase. It provides a unified view of customer behavior, order history, and preferences. This not only allows for more personalized communication but also empowers your sales team to make data-driven recommendations and upsell opportunities.
Email marketing remains a cornerstone of retail sales strategies. By integrating Sales Hub with popular email marketing platforms like MailChimp or Constant Contact, you can take your email campaigns to the next level. This integration allows for seamless synchronization of contact lists, enabling targeted and personalized email communication based on lead behavior, preferences, and engagement level. Furthermore, tracking email open rates and click-through rates directly within HubSpot Sales Hub provides invaluable insights for refining your email marketing strategy.
Exceptional customer service is a differentiator in the competitive retail landscape. Integrating Sales Hub with customer support platforms like Zendesk or Freshdesk ensures that your sales and support teams are always on the same page. Customer interactions and feedback are seamlessly captured and stored within the CRM, providing a holistic view of each customer’s journey. This empowers your team to deliver timely and personalized support, ultimately leading to higher customer satisfaction and loyalty.
In today’s digital age, social media is a critical touchpoint for customer engagement. Integrating Sales Hub with social media management tools like Hootsuite or Sprout Social enables your team to monitor and engage with leads and customers across various social channels, all from within the CRM. This integration streamlines the process of capturing social interactions and aligning them with broader sales efforts. It also allows for timely responses to inquiries and comments, fostering a sense of brand responsiveness and trust.
Data-driven decision-making is essential for optimizing retail sales strategies. Integrating Sales Hub with analytics and reporting platforms like Google Analytics or Tableau provides a comprehensive view of your sales performance. This integration allows for the tracking of key metrics, such as lead conversion rates, customer acquisition costs, and revenue attribution. Armed with these insights, you can fine-tune your sales approach, allocate resources effectively, and identify areas for growth.
For retail businesses with physical stores or an online presence, integrating Sales Hub with inventory management systems is invaluable. This integration ensures that your sales team has real-time visibility into product availability and order status. It enables accurate forecasting, prevents over-selling, and facilitates timely fulfillment, ultimately enhancing the customer experience.
Also Read: Manage Customers Through HubSpot Ticketing System
HubSpot Sales Hub can be the ultimate tool for businesses. It can unite sales and marketing to create a well-defined sales system that attracts revenue. With the tips and best practices discussed in this article, businesses can well be on their way to customizing their sales processes and making them profitable.
Moreover, businesses can quickly adapt the sales system through HubSpot Academy and Knowledge Hub. This is where they can get access to free training material and guides enabling them to onboard quickly. With an easy-to-use interface, they can get access to everything they need at a button’s click.
Also Read: Top Payment Gateways for HubSpot
Webguruz Technology Pvt. Ltd.
Mohit is an active contributor and editor for the blog at Webguruz. He works closely with our team of writers and contributors to create content that is relevant, interesting, and engaging. When not working, you can find him scrolling through Quora and travel blogs.
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