Content should be focused: Since the content is created for a global audience, it should be simple to understand and focused. The content should be accurate and of high quality.
Relevant: Content created should be relevant to the latest trends for the topic being written about. Your audience is no longer interested in the age-old stories about the topic. The audience is looking for something new. It is good to research on the latest in the field and present such content.
Content-based on user’s queries: As per Google’s latest algorithm, content that is ranked high is one that provides answers to varied queries of the users on the topic. Therefore, it is recommended to create content that answers a wide variety of questions on the topic. The more informative the content the better it will rank.
Automation: Automation reduces the cycle time and increases the impact of the content. Deployment of content across countries is helped by automation processes such as translation memories, etc.