Wix has transformed itself from a simple website builder to a sophisticated CMS platform, largely thanks to its embrace of AI technology. In 2025, Wix’s AI tools have become remarkably advanced, helping users create polished, professional websites with minimal effort. The platform’s AI design assistant can now generate entire page layouts based on your business type and preferences. It can also suggest content improvements, optimize images, and recommend SEO adjustments—all automatically. Wix has also expanded its business features, offering more robust e-commerce capabilities, improved appointment booking systems, and better integration with marketing tools. Their App Market continues to grow, providing extensions for virtually any website functionality you might need. For small businesses looking to get online quickly with minimal technical knowledge, Wix offers an attractive combination of simplicity and power. However, it offers less flexibility for highly customized designs compared to platforms like WordPress or Webflow, and migrating away from Wix can be challenging if your business outgrows the platform.