Mohit Bhatt
2025-05-01
7 min read
How Can Ecommerce SEO Increase Organic Traffic and Sales for Your Store?
Let’s be honest- if you’re running an online store in 2025 and you’re not showing up on Google, you might as well be invisible….
Read More
Google AdWords is one of the most popular internet advertising platforms, allowing businesses to reach people all over the world and expand their reach. Advertisers pay Google to target consumers based on their keyword search, country, and device type, and distribute their adverts to users who are interested in their products or services through this pay-per-click network.
Businesses may use Google AdWords to target users across two key networks: search and display.
Advertisers bid on relevant keywords on the search network. This allows them to show their ads to those who type such terms into Google as part of a search result. Paid search results are often displayed at the top and bottom of the page and are accompanied by a little ad icon.
The display network, on the other hand, allows advertisers to place banner adverts on websites that are part of the Google network.
The Google AdWords system is essentially a live auction in which an advertiser submits a ‘bid’ to obtain a certain ad spot. The advertiser either receives the desired position or is connected to a lower place, depending on the competition and price bid by other advertisers.
However, two things decide your real ad position: your maximum offer multiplied by your quality score.
Quality score refers to how well an ad is optimized, the quality of the landing page, your predicted click-through rate, and the relevancy of your ad to searchers, whereas maximum bid refers to how much you’re ready to spend when viewers click your ad.
Follow the steps below to use Google AdWords:
The amount that Google AdWords charges advertisers is determined by the type of advertisement they are running.
Because Google AdWords is a pay-per-click advertising platform, your adverts will be displayed for free, and you will only be charged if someone clicks on your ad in the Google search results page. Furthermore, because the AdWords system is based on a live auction, click pricing is set by the quantity of competition and how much they’re ready to spend for a click.
When used properly, Google AdWords may bring high-quality visitors to a website at far lower prices than other forms of advertising.
Google Ads may be used by both large and small businesses. When properly handled, it’s a cost-effective method of advertising that may target qualified, in-market prospects.
Understanding the ins and outs of sponsored search, bidding methods, keyword research, account structure, and so on is crucial to make Google Ads work for you.
Calculate how much you can spend on each campaign, create a daily budget, and keep track of your spending. Conduct keyword research and place larger bids on phrase and precise keywords to receive more relevant clicks. Make sure your advertisements are relevant and attractive enough for people to click on them. A/B tests can help you improve your landing pages by allowing you to try out several variations of a page.
To reinforce your brand, try remarketing.
If you’re still unsure whether Google AdWords is worthwhile, start small, tweak based on results, and scale up if your campaigns are generating reasonable and lucrative sales.
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Mohit Bhatt
2025-05-01
7 min read
Let’s be honest- if you’re running an online store in 2025 and you’re not showing up on Google, you might as well be invisible….
Read MoreMohit Bhatt
2025-05-01
7 min read
If you’re running an online store, you’ve probably heard of Google Ads and how powerful it can be. But just setting up a campaign isn’t enough…
Read MoreMohit Bhatt
2025-04-28
7 min read
Video content reigns supreme, and YouTube stands as the undisputed king of online video platforms…
Read MoreDrive more leads, maximize your RoI, and grow your business with digital solutions built specifically for your business.
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