How to improve the SEO and ASO of your App through High Quality Backlinks?
In the pursuit of ranking higher in Search engines and in order to attract relevant/high quality traffic, business owners are trying hard to get their sites noticed. But in middle of such competitive environment where thousands of websites are competing for the same traffic, only those businesses win which have optimized their websites and mobile apps. Organizations have realized the importance of SEO/ASO and are paying huge amounts to Professional SEO Services to get their Sites ahead of the competitors.Professionals providing Search Engine Optimization Services not only improve the visibility of the sites, but also aim at getting high quality backlinks linked to your site. They help in directing relevant traffic to the business enhancing their commercial activity. In this article, we will discuss what exactly SEO/ASO is and how you can improve them using High Quality Backlinks. Let’s first begin with understanding the difference between these two terms. You might have heard about SEO before, but not many people have heard about ASO. Well ASO stands for App Store Optimization. It is done for improving the Visibility of Apps in the App store. Be it an iPhone, Windows phone, Blackberry or Android App, one can optimize them in their respective App stores ( itunes, Windows store, BlackBerry World, Google play) for attracting customers and generating revenue.
Whereas SEO is Optimization of Websites in search engines (Google, Bing, Yahoo etc) to get good quantity/quality traffic to the sites with the purpose of generating revenue.
How to improve the SEO and ASO of your App through High Quality Backlinks?
Backlinks are a source of link juice that helps in ranking in search engines. Any webpage linking to your article passes link juice to your website which increases domain authority. Backlinks are an indication of your popularity in the eyes of search engines and how much you are preferred by visitors over other websites. Backlinks also help in boosting Website ranking(SEO) and App ranking (ASO).
Following are the ways to improve the SEO and ASO through High Quality Backlinks:
1. Public Relations:
You don’t need to hire a publicist since journalists are always in need of newsworthy material from experts and thus they are open to accepting relevant proposals from businesses/experts. You can create an interesting proposal mentioning what your application has to offer and contact a journalist. If the journalists like what you have to say they will mention you as a source in their article and thus you will be able to get in front of millions of news readers in no time. Hence you can do your own publicity and get backlinks from high authority news sites which will help you in link building for SEO/ASO purpose. HARO is such a service which allows to to choose your area of expertise and connect with journalists.
2. Press Release:
Posting on media is a great way of getting quality backlinks. Publishing quality content on high authority media sites can help you get a lot of backlinks. When a media source having a high authority provides your app/website link on their site people will automatically trust you which will boost traffic to your business.
These sites can help people discover your App/Website in following ways:
- Interviewing you on current topics
- Adding Link to your site in an article
- Providing your link in Product reviews
- Mentioning about your company in their Blog
- Asking you for Guest posting on their Website
3. Social Sharing:
Mention the links of your App/website in posts shared on the social media profiles. Create business profiles on Facebook, LinkedIn, Twitter, Instagram, Slideshare, Google+, Pinterest and start sharing your Links to improve ASO/SEO of your app/website. Moreover sharing of posts can also multiply the reach of your App/Website. Social shares can help in increasing the incoming links which improves the domain authority and page authority of the sites as well. Backlinks even from such no-follow sites has a huge impact on getting your business gets noticed online.
4. Sponsoring Industry Events:
Receive backlinks from Mass media by sponsoring a relevant event in your industry. Sponsoring an event gets you a lot of media attention and backlinks. Media covers such events and gets your business noticed by the public by publishing about the event on their news sites. This helps in growing backlinks which directly improves the SEO and ASO of your website/App.
5. Guest posting:
Guest posting is contributing articles on other websites and in return, they link to your site. High quality guest posts are an effective link building tool. It helps you get the attention of other website readers which will increase awareness about your brand/App and at the same time the backlink from the host website help your ranking in search engine.
6. Use Competitors Backlinks:
One easy way to get backlinks for improving your SEO/ASO is to monitor your competitor’s backlinks. Contact them and ask them that you are creating awesome content and will they like to link to your site/app in return link to their site as well. This is an easy way to get backlinks as other sites also want backlinks as much as you do. Ahrefs tool can be used to find backlink target from your competitor’s websites. Just post the domian on Ahrefs and get the list of sites linking to your competition.
In a nutshell, Websites with High quality backlinks High quality backlinks are preferred by search engines for queries by users. Fast indexing, attracting referral traffic and improving organic ranking are just a few benefits of backlinks. Earning backlinks is a time consuming process. Fixing broken links, writing awesome content submitting articles to high authority sites can get you quality backlinks but you can’t take care of it all on your own unless you have free time at hand. In such case, you can invest in Professional SEO services to give your website traffic a boost. Search engine optimization services has become the need of the hour for online business as they provide Expert SEO services & packages that cater to need of your business and help your website/application the attention it needs.
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Jaswinder Singh is the CEO of WebGuruz Technologies Pvt Ltd., a renowned Company offering Web-applications, Mobile applications, and Digital Marketing solutions. He has been at the forefront of any decision that the Company has made.
For around thirteen years, the Company has focused on bringing some of the best technological ideas with amazing web solutions to the world and its clients. With diverse experience in the IT industry, Jaswinder assists the team in performing processes to accomplish the Company’s business plan, measure the results, and assist with identifying best practices to improve performance.
Over the course of his career, Jaswinder has achieved significant certifications in the Digital Marketing Industry-including Hubspot Inbound Marketing Certification, Google Adwords Certification, Woorank Certification. His knowledge and support have made the employees participate in all the areas of technology that has led to raising the Company’s position to the top.
Co-Founder and Investor (UK office)
Gagandeep Singh is the Co-founder of at Webguruz.He played a crucial role in the company's inception in 2008 and the growth from scratch level. His entrepreneurial spirit and strategic vision has been crucial in shaping the direction of Webguruz Technologies and establishing it as a prominent player in the industry.
Gagandeep has been instrumental in securing the first clients and successfully delivering and mentoring high-end projects.
During the early days of the company, he was involved in every aspect of its development, starting from humble beginnings with a rented cabin that accommodated a team of four. He actively participated in the interview process, handpicking the first resource, and was personally invested in nurturing the team's growth.
As the company progressed, his dedication and leadership led him to take on the role of an investor and shareholder, further solidifying his commitment to the company's success.
Vinny Singh an invaluable leader as the Director of at Webguruz.With over 10 years of experience in human resources operations, she has played a pivotal role in shaping Webguruz into the successful company it is today.
Her expertise encompasses end-to-end recruitment, learning and development, talent acquisition, and various other essential aspects of HR.
Throughout her tenure, she has contributed greatly to the core company operations by guiding the entire team through the numerous ups and downs and helped it achieve success in all its endeavors.
Vinny's dedication and passion for her work have made her a respected figure within the organization and the industry at large. Her vision and strategic approach have not only elevated the HR department but also positively influenced the overall growth and direction of Webguruz Technologies.