Guidelines to Boost Your Domain Authority

1. Improve your technical SEO: t is vital to have your SEO in place before you proceed on any other aspect of improving your DA.
Various aspects of technical SEO are Site structure (Site should be clean, easy to navigate and user-friendly), keywords, meta tags, etc. This enables search engines to easily crawl and index your site which improves your ranking.

2. Publish linkable content of high quality: We have all heard the phrase “Content is King”. The importance of quality content cannot be stressed enough. Your content should be unique and easy to comprehend. You can use relevant images, infographics, videos, etc in order to make your content attractive and engaging. Good content can be created through extensive research on the topic. You should aim at providing your audience new, detailed and unique content. Content that you post is a direct way establish a connection with your audience. It helps in the promotion, link building and establishing your brand. Hence, quality content goes a long way in improving your DA.

3. On-Page SEO

Various aspects of On-Page SEO which help in optimization are:

Keyword density: It is preferable to maintain a moderate keyword density and avoid stuffing.

Use heading Tags

Permalink Structure: It should be such that it is SEO friendly and contains focus keyword.

Meta description: It should include the focus keyword.

The keyword should feature in the title as far as possible.

SEO status should be optimized using relevant images.

4. Internal Linking is of vital importance: Internal linking entails establishing a network within your site. It serves the purpose of enhancing the user experience by guiding the user through the website. It helps in strengthening the website by establishing a useful interconnection. One way of internal linking is by suggesting related blog posts to users. Therefore, for establishing powerful internal links, it is beneficial to increase the quantity of content posted. Internal linking also benefits search engines that crawl and index your site.

5. Regularly eliminate bad or toxic links: Toxic backlinks are those links that adversely affect the website’s ranking in search engines. Over a period of time, all websites tend to develop spammy links. It is essential to remove these links. In order to achieve this, it is beneficial to establish a regular pattern to carefully remove spammy links, links posted throughout your website which lead to bad sites, broken links, etc.

Although, this is a tedious process, but it has huge benefits. If you regularly get rid of toxic backlinks, it results in a positive impact on your DA score.

6. Use social media for effective promotion: We are all aware of the impact of social media in current times. Social signals are one of the determinants for ranking of your website. Hence, it is beneficial to utilize social media for promotion. You can post your content on social media pages. You can encourage your audience to like, comment on and share your content. In fact, some marketers include social share buttons directly on web pages.

7. Utilize off-page site optimization techniques

Some popular off-page site optimization methods that improve your SERP ranking are guest blogging, blog commenting and integrating social bookmarking. These enable you in establishing an authority on your niche and improving backlinks, etc.

8. Optimize your website for mobiles: Since the current trend is that people seek everything on their mobile devices, you should aim to make your website mobile friendly. Your website should be able to load quickly on all 2G, 3G, 4G or Wi-Fi devices. This will enable your audience to access your web page from anywhere at anytime.

Domain Authority score can be checked by installing the official toolbar from Moz or using an online tool by Moz, “Open Site Explorer”.