Improving Customer Experience for

Successful Digital Marketing

Improving Customer Experience for Successful Digital Marketing

How it is when you enter a shop, and an attendant immediately responds to you? Now, that is what we call good customer service. But now, what if that attendant not just answers your query but shows you the way, takes you around, and solves your purpose for which you came? That is what we mean when we talk about “customer experience.”

Many people mistake customer service to be the same as the customer experience. There is a thin line between the two that we will discuss in this article. Focussing ourselves on the need, importance, and utility of improving customer experience, we will see the concept in a new light and how it has become the need of the hour in today’s fast-paced world.

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