SEO Team Lead
Location - Mohali
TL will be responsible for the day-to-day management and smooth operation of various digital projects, including site launches, online tools, web applications and advertising campaigns. TL should be a tech-savvy professional with an in-depth understanding of how technology can help us achieve our business goals. TL should be able to manage and deliver the projects’ digital lifecycle within quality, time and budget requirements.
A Team Lead should coordinate with other staff members as part of the duty, need to be capable of working as an effective part of a team and have good verbal communication skills. TL also needs strong writing skills so that they can create and post attention-grabbing content online. Since their work involves producing links to material on the Internet, they need to have excellent computer skills and be experienced with using social media sites.
Skills & Experience:
- Minimum 5+ years of experience in Digital Marketing and 2 years of experience in team handling
- Internet-savvy, a must (know a lot about being on the internet or doing things with the internet)
- Internet-friendly creative that can interact within multiple online communities and build relationships with ease
- Strong analytical skills and ability to understand, report and act on data
- Innovative, inquisitive and effective problem solver
- Proficient in conducting research online
- Self-motivated and enjoys working in a fast-paced and results-driven environment
Responsibilities and Duties
- Running back link audits and conduct SEO analysis and reporting of websites by using relevant SEO tools
- Develop various project plans and manage link building projects from start to finish together with the Marketing Manager
- Perform various link prospecting and ling vetting strategies
- Contact 3rd party websites to distribute relevant content in order to earn high-quality back links
- Create well-crafted outreach templates and make A/B test email campaigns
- Analyze website traffic trends and rankings using Google Analytics and other analytical tools
- Automate link prospecting, link intersecting, and email outreach processes
- Use relevant CRM or link building automation software in order to make the best performing workflow
- Driving strategy to acquire back links that positively impact organic rankings
- Working with internal team and outside vendors to execute on that strategy
- Management of outside service providers and technologies to assist in campaigns
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