Landing pages are essential for capturing leads and driving conversions. In HubSpot, you can create and optimize landing pages that align with your marketing goals.
Start by selecting a template or creating a custom design that reflects your brand identity. Then, optimize your landing page by adding persuasive copy, compelling visuals, and a clear call-to-action. HubSpot also provides tools to A/B test your landing pages and analyze their performance. Here are some steps you can follow:
Choose a Template
There is a whole list of templates you can choose from. While you are selecting a template, keep your end goal in mind. If you are looking to attract leads, choose a template with a contact form and likewise. Once you have selected one, you can name your landing page to distinguish it from other pages. This will help you to check the performance and locate it on the dashboard.
Optimize your Landing Page
Design your landing page layout as per the information and key details that you want your audience to focus on. Use compelling opening lines, and enrich the body with impactful and valuable information to persuade the reader. You can personalize your landing page so it looks unique to its purpose and your brand image. Use your logo and include colors so they are consistent throughout the page.
Test your Landing Page
Since smartphone usage is increasing each year, it is a good idea to test your page. When your page is “dynamic”, it means that the content on the page will adapt to the screen size, irrespective of the device being used. You can use different screen sizes to test if the content fits appropriately. If not, you can make the required adjustments.
Also, you can run a test on your page to analyze your landing page and see if it performs better. You can choose to run an A/B test, an adaptive test, or something else. However, you will need to ensure that your pages are publish-ready before you begin testing.