Emails should be text based rather than image based: Despite the fact that images look attractive, text-based emails with links to content or product work better. One reason for this is that email clients like Outlook block images automatically. This results in the viewer seeing broken image. Hence, the impact of short descriptive content with links to the site is better. The links can be tagged in order to get an idea of what people are clicking.
- It is better to send emails from a real personThe recipient of an email will be inclined to open and read it if it is from a real person. Therefore, instead of sending, emails from ‘no reply’, it is better to send emails with a sender’s name. This way the recipient will have more confidence in the mail. A member of the marketing team or customer care team can be assigned this job. An Email sent with the CEO as its sender is given greater credibility.
- Subject of the Email should be to the point:
The subject matter of the email should be to the point and persuasive. The recipient should be motivated to open the mail. Mail should be such that on opening, it should retain his interest.If the email contains special offers, it is more likely to be opened. The content of the email should be precise and appealing.
- Emails should be personalized:A personalized email generates enough interest for it to be opened and for interaction with the content of the mail. It is beneficial to add first names to subject lines. Adding advanced data in the body of the email initiates a Call to Action. It is a good idea to determine the area of interest of the recipient and design the mail accordingly. People are no longer interested in emails with common messages sent on a mass scale. Customized mail is the demand of the day.
- The Email should have a clearly defined CTA: On receiving the email, if the recipient is not aware of the next step he should take, then he will delete it. Hence, the email should be designed so as to indicate the next step to be taken by the receiver.
- Email should provide a slow reveal so that audiences return to the site: The email can generate curiosity in the minds of the audience so that they are compelled to click the email. This directs them to the site. For instance, an email can provide a sneak preview for a promotional offer. This will urge them to visit the site.
- Email design should encourage feedback from its audience:
Emails that invite feedback from the audience are received well. If presented in an eye-catching manner, they are sure to motivate the audience to click. If you ask for feedback, it gives an impression to the audience that you are customer-centric. This encourages loyalty.
- Utilize the Email effectively for winning customer loyalty: Email marketing is a powerful tool for nurturing customer loyalty. Customer loyalty can be encouraged by engaging the audience. This can be achieved by having regular interaction through feedback, etc; responding to emails from the audience; providing information about the product or service being provided by the business, etc.
- An automated post-purchase message should be sent:You can determine the frequency at which a buyer purchases from your site. Then personalized messages asking them to buy or informing them about new products and offers can be sent accordingly.
Therefore, we see that the impact of email marketing on the success of a business cannot be undermined. It is the most economical means of reaching out to targeted audience. It helps an enterprise market its products and services to it contacts with a human touch by taking into account their interests and pain areas. Successful email marketing helps in increasing the confidence level of the audience which leads to conversion.
Webguruz Technologies Pvt. Ltd has a skilled team to provide professional email marketing services to its clients.