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Tips for Effective Email Marketing

By Jas Singh

Published On:2017-01-16

There have been predictions that
Email marketing
may have a bleak future. But statistics have shown that email marketing is one of the most powerful inbound marketing tools for reaching and nurturing customers. It is one of the most cost-effective means of creating a deep relationship with a wide audience. It provides businesses more opportunities and enhances the Return on Investment.

It helps in creating brand awareness:
Sending regular emails about your brand and products creates awareness in the minds of the audience. When they need something you offer, your brand will surface in their minds. This helps convert leads into clients.

It is easy to share:
Emails can be forwarded easily with a click. This allows subscribers to share your deals/offers with their friends, promoting your products to new audiences.

It can be quantified:
Email marketing effectiveness can be measured using various metrics such as delivery rates, open rates, click-to-deliver rates, and subscriber retention rates. These provide insights into customer behavior, helping to develop effective marketing strategies.

It is cost-effective:
One of the most economical marketing techniques available.

Process Of Email Marketing

Selection of email provider: Choose an email provider that aligns well with your needs. This synergy is beneficial long term.
Organize your database: Clean up and update your existing contact list. Remove outdated information and add fresh data.
Motivate people to opt-in for emails: Encourage opt-ins using methods such as:
- Placing simple email forms on relevant website pages.
- Adding opt-in fields to inquiry forms.
- Including opt-in links in order confirmations and surveys.
Organize your contacts: Segment contacts based on location, industry, or lead type.
Define your campaign goal: Understanding your campaign’s purpose helps shape your strategy effectively.
Keep email design simple: Focus on more text than images. Include at least one clear Call to Action (CTA) graphic.
Ensure quality content: Good content boosts engagement. Hire or outsource professional writers if needed.
Track campaign effectiveness: Use key metrics like:
- Deliverability (how often messages reach inboxes)
- Open rate (how many open your emails)
- Click-through rate (how many click links in your emails)
- Conversion rate (how many become customers)
Refine based on feedback: Use results to adjust your strategy—try different subject lines, tones, fonts, formatting, and more. Precision matters; careless emailing can annoy recipients.

Effective Email Marketing

Segment your recipients: Not everyone is interested in the same content (offers, events, news). Send relevant emails to improve open and click-through rates while reducing unsubscribes.
Create an acquisition strategy: Analyze where your customers interact most and strengthen those experiences to boost engagement.
Optimize emails for mobile: With increasing mobile usage, emails must be mobile-friendly. Many customers delete emails that don’t display properly on their phones. Ensure your content is engaging and mobile-optimized.

Want Email Marketing on Your Website

Emails should be text-based rather than image-based: Despite the fact that images look attractive, text-based emails with links to content or products work better. One reason is that email clients like Outlook often block images automatically, resulting in broken visuals. Hence, short descriptive content with links has better impact. The links can be tagged to track user interaction.

It is better to send emails from a real person: The recipient is more likely to open and read an email if it’s from a real individual. Avoid using generic ‘no reply’ addresses. Instead, send emails using a team member’s name (e.g., from the marketing or customer care team). Emails sent with the CEO’s name often have more credibility.
Subject of the Email should be to the point: The subject should be clear, concise, and persuasive enough to encourage the recipient to open the email. Include special offers when possible. The content must retain the reader’s attention and stay appealing throughout.
Emails should be personalized: Personalized emails improve open rates and user engagement. Use the recipient’s first name in the subject line and tailor the body based on their interests. Mass generic messages no longer perform well—customization is essential.
The Email should have a clearly defined CTA: Every email should guide the reader toward the next step—whether it’s clicking a link, purchasing a product, or signing up. A clear CTA helps prevent recipient confusion and email deletion.
Email should provide a slow reveal so that audiences return to the site: Use teaser content to build curiosity. For example, provide a sneak preview of a promotional offer in the email to drive clicks and site visits.
Email design should encourage feedback from its audience: Interactive emails that request feedback are well received. They also give the impression that your brand values customer opinions, building loyalty.
Utilize the Email effectively for winning customer loyalty: Email marketing is a strong tool for nurturing customer relationships. Regular engagement, feedback loops, and informative updates help build long-term loyalty and trust.
An automated post-purchase message should be sent: Based on purchase frequency, send timely personalized messages recommending new products or offers. This helps maintain engagement and increase repeat purchases.

Therefore, we see that the impact of email marketing on business success is undeniable. It remains one of the most economical ways to reach a targeted audience. It allows businesses to connect with their audience on a human level by considering their interests and concerns. Effective email marketing builds trust, which ultimately leads to higher conversions.

Webguruz Technologies Pvt. Ltd has a skilled team to provide professional email marketing services to its clients.

WRITTEN BY:

Jas Singh

Jaswinder Singh is the CEO of WebGuruz Technologies Pvt Ltd., a renowned Company offering Web-applications, Mobile applications, and Digital Marketing solutions.

View all Articles by Jas Singh