1. Personalized marketing: Email marketing campaigns can be improved drastically through Hubspot. This is because users can design their own workflows, prepare, format, and publish content. It also permits seamless integration of contact profiles and information. It enables segmenting, nurturing, and evaluating leads in a personalized manner.
2. Compact and ready-to-use marketing funnel: It provides a ready-to-use marketing funnel. You can use the marketing funnel by:
- Creating an account
- Placing contacts in the appropriate stage of the funnel
- Scoring your contacts
- Personalizing them
- Distributing the content
This tool also facilitates accessing the traffic data through which you can analyze how your marketing strategy is affecting the sales and overall performance.
The tool for email marketing lets the user create static and dynamic HTML messages which can be customized as per the customers’ persona and buying pattern that could give you the desired response. Besides this you can also access contact database, scheduling, mobile marketing, etc.
3. Social Media Marketing: As far as social media is concerned, Hubspot enables distinguishing between sources that bring you qualified leads instead of managing various profiles. This helps in focusing only on those leads that are likely to close the deal. Hubspot updates information instantly using CRM and Sales solution. This makes it easy to maintain customer relationship from the beginning to the end.
4. Optimized content for smarter targeting:
- It has become an ideal choice for most startups and small businesses because it facilitates creation of attractive landing pages with a drag and drop tool.
- You can distribute the best content and manage how your leads interact from a single dynamic dashboard by using system’s keyword tools and SEO optimization.
- You can use your own branding instead of Hub Spot’s so that your customers know that they are dealing with you.
- Customization and configuration are also possible for Sales and CRM modules.
5. A fully analyzable impact: You have the provision to record and examine all customer interactions with your brand through Hubspot CRM or Salesforce. Since all the relevant information is available in one place, you can create accurate and confident reports. This will enable an analysis of impact of your campaigns on your sales.
6. Well-connected: It is a tool that has probably the best connectivity. It is integrated with marketing assets such as leading CMSs (Content Management Systems), email service providers and communication tools, productive E-Commerce platforms and marketplaces and social networks.
7. Mobile-ready: Hubspot ensures complete access on mobile devices and provides users control of their campaigns even when not in office.
8. Support: Hubspot Marketing offers reliable and timely support through an experienced team of marketing professionals. You can connect with them through live chat, email, phone, etc. In addition to this you can look up the solutions independently through the platform’s vast resource and study library.
9. Cost-effective: For the numerous benefits this tool offers, it is very reasonably priced. While paid plans vary between $50 for the Starter Package and $2,400 for enterprises interested to manage more than 10,000 contacts.