Social Media Marketing(SMM) and Social Media Optimisation(SMO) are about leveraging social media platforms to enhance brand awareness and engagement. Platforms like Facebook, Instagram, and LinkedIn offer real estate agencies a unique opportunity to connect with their audience on a personal level.
According to studies, 59% of realtors use Instagram, 53% of realtors use Linkedin, and 89% of real estate agents use Facebook for their business promotions. It is even interesting to note that 38% of all new real estate clients in 2022, were a result of social media marketing.
Sharing visually appealing property listings, engaging with potential customers, and participating in relevant online communities can foster trust and credibility. Working with a digital marketing agency in India can help generate user-generated content, such as reviews and testimonials, which can significantly impact a real estate agency’s reputation.