How Can GTM Help You Track Lead Form and Button Clicks in Google Ads?

This is where Google Tag Manager (GTM) comes in. GTM simplifies the process of tracking key actions. This can be lead form submissions and button clicks. It will allow you to gain deeper insights and optimize your campaigns. This step will help in improving Google Ads remarketing and PPC management services.

Google Tag Manager is a no-cost tool that enables the management and deployment of marketing tags (snippets of code). This can be included on your website without any code modifications necessary. This is especially beneficial for marketers needing direct backend access to monitor user behavior. You do not have to possess developer skills to include or modify Google Ads tags, track conversions, and establish unique events using GTM.

It is crucial to monitor lead form submissions and button clicks. This could help you gain insight into how users engage with your website. These behaviors frequently signal increased interest or purpose. This makes them key performance indicators (KPIs) in any Google Ads management campaign. By monitoring these behaviors, you are able to:

1. Identify the ads and keywords leading to important interactions.
2. Recognize and fix any points where users disengage in the user experience.
Utilize insights from data to fine-tune your 3. Google Ads remarketing strategies and PPC management services.
4. Allocate your ROI budget more effectively by concentrating on effective strategies.

Lead forms are one of the most critical elements of a website. They directly contribute to lead generation. You can easily track submitted forms by users just with GTM. It could offer insightful information for your search engine AdWords operations. Follow these points to set it up:

• First, sign in to your GTM account.
• Start to work on your workspace.
• Select Tag> New to proceed with the new task.
• Tap on Tag Configuration > Google Ads Conversion Tracking.
• Enter your conversion ID and label it for the GTM service. This is located in your Google Ads account. Capture Form Submission Data

• After generating a fresh tag, Select Triggering > New.
• Click on Trigger Configuration > Form Submission.
• List the requirements for the trigger based on form ID, form classes, or other attributes that uniquely identify your form(s).

This could include variables such as name, email, phone number, etc., to capture the values of form fields. To do this:

• Select GTM > Variables
• Generate a new “Auto-Event Variable. “
• Choose the option to capture the form field, such as Form ID or Form Classes.

You can send form submission data to Google Ads management for the purpose of conversion tracking. To create a Google Ads conversion tag, it needs to follow these steps:

• First, set up a conversion tag in GTM
• Then, create new Tags by navigating the Tag > Google Ads Conversion Tracking.
• Sign up for the tag with your Google Ads Conversion ID and Conversion Label using previously created variable data. Combine this with the Google Ads conversion tag.
• To set up the tag, select Trigger. This will ensure that tag fires each time a form is successfully submitted.

• Prior to publishing, thoroughly test your setup, either it works properly or not.
• Complete configuring your tag and trigger. Press “Submit” to make them live.
• GTM is going to begin monitoring form submissions as conversions in Google Ads.

This process lets you directly link form submissions to your Google Ads management campaigns. It could enable more accurate measurement of campaign performance and conversion rates.

Recommended Read: What is Google Ads? How the Google Ads Auction Works

Button clicks are another important action that can signal user intent. Utilizing tracking click trigger buttons like “Buy Now” or “Contact Us” can be very helpful in understanding user behavior and engagement. This could optimize your Google Ads management strategies. So, let’s check how to do this setup:

• In GTM, click on Triggers > New.
• Select Trigger Configuration > Click – All Elements.
• Refine the trigger by specifying the conditions. This can be the button’s ID or text.

• Create a new tag, and choose Tags > New.
• Choose Tag Type > Google Ads Conversion Tracking
• Enter the necessary conversion data from your Google Ads account.

• Click Tag configuration > trigger.
• Publish the tag and trigger to start tracking button clicks.

Implementing this setup will allow you to track which buttons users click and how often. It gives you insights into what actions are driving conversions and engagement.

After configuring GTM to monitor lead forms and button clicks, the true potential is demonstrated by how you utilize this information. One highly effective method is Google Ads Remarketing. Remarketing enables you to focus on individuals who have engaged with your site in the past. It displays personalized advertisements to prompt their return and finish a specific task.

• Create Remarketing Lists: Develop lists for remarketing by utilizing data gathered from GTM. This will focus on user actions like submitting forms or clicking on particular buttons.
• Segment Your Audience: Divide your audience into groups. This part is based on various interactions, like people who began completing a form but still need to finish it. This enables more personalized advertisement targeting.
• Optimize Ad Messaging: Customize your Google Ads based on users’ specific interactions. If a user clicks on a “Learn More” button but doesn’t convert, you can display ads with extra information or incentives.

You can create highly targeted campaigns by incorporating GTM data into your Google Ads remarketing efforts. This campaign will resonate with users and improve both click-through and conversion rates.

Read More: A Step-by-Step Guide to Google Ads Remarketing

GTM is a crucial tool for companies that provide PPC management services. It simplifies the process of establishing and controlling conversion tracking. This could result in more precise reporting and optimization. This is how GTM improves PPC management.

• Streamlined Tag Management
  GTM centralizes all your tags. It makes it easier to manage and update them as needed. This reduces the risk of errors. They ensure consistent tracking across campaigns.
• Improved Data Accuracy
  You can obtain more precise data on user interactions by tracking specific actions, such as lead form submissions and button clicks. This helps you make informed decisions about budget allocation and bid strategies.
• Adaptability and Scalability
  GTM’s adaptability enables you to expand your tracking as your campaigns increase in size easily. You have the option to oversee either one account or multiple clients using it. Additionally, GTM simplifies adding or changing tags without interrupting your workflow.

Also Read: The Ultimate Guide to PPC Marketing

To sum up, Google Tag Manager is a formidable resource within the arsenal of digital marketing tools. This is especially true when monitoring lead form submissions and button interactions within Google Ads. By setting up GTM to track these interactions, you gain valuable insights to enhance your Google Ads remarketing efforts. GTM plays a crucial role in improving your overall PPC management services. With the right data at your fingertips, you can optimize your campaigns, boost conversions, and, ultimately, drive better results for your business. Whether you’re an expert marketer or just getting started, GTM is an essential tool for maximizing the effectiveness of your Google Ads management campaigns.