While there is a complete section of consumers still isolated by the inception of smartphones, mCommerce(short-term for Mobile eCommerce) continues to spread its roots. And there are several factors that are driving this trend:
Increasing Smartphone Usage
from Statista.com, during the fourth quarter of 2022, internet users worldwide spent 57 percent of their time browsing the internet via mobile phones. This represents an increase compared to the fourth quarter of 2021, a year in which global internet users spent around 54 percent of their online time accessing the internet via mobiles. Between the third quarter of 2013 and the fourth quarter of 2022, internet usage via mobile has experienced a constant growth trend. Adding to that, with an
1.9 Billion fifth generation (5G) subscriptions worldwide, smartphone use for even the smallest tasks is on the rise.
This widespread adoption of smartphones and high-speed internet connectivity has made it easier for people to shop online anytime and anywhere they want. Several other initiatives by Governments like “
Digital India Initiative
Govt. of India
, discounts and cashback offers on online shopping have encouraged people to shift to mobile eCommerce.
Increased Consumer Spend on Mobile Apps
by Statista, between 2019 and 2021, consumer spend on mobile apps has experienced a constant increase, climbing up to
170 billion U.S. dollars
In 2022, the total consumer spend on mobile apps was approximately
167 billion U.S. Dollars
. And, in the most recent quarter(Q1 2023), the total value of global consumer spend on mobile apps amounted to
33.7 billion U.S. Dollars
, up by two percent compared to the corresponding quarter in 2022.
This significant rise in the consumer spend on mobile apps is also another reason why building mobile-friendly eCommerce stores is important now more than ever. Furthermore, since mobile devices offer the convenience of shopping anytime and anywhere, these solutions will help you increase revenue manifold. This aligns well with the modern and fast-paced lifestyle of today’s world.
24/7 Support Availability
Mobile eCommerce solutions enable easy support through multiple channels. These can be live chat, chatbots, social media messaging, or call support as well. With mobile-friendly apps, the need to visit a physical location is eliminated, and you can get quick and responsive support at just a tap of a button.