11 HubSpot Alternatives for Small Businesses

HubSpot is undeniably a powerful marketing automation platform, but it might not be the perfect fit for every small business. There are several reasons why you might consider exploring alternatives to HubSpot. Here are some of them:
HubSpot’s pricing plans can be quite expensive, especially for small businesses operating on a tight budget. The Starter CRM Suite costs $50 a month and allows up to 1000 contacts and 2 users on sales and service hubs. The Professional CRM Suite costs $1780 per month and allows up to 2000 contacts with 5 users for sales and service. In addition there’s a one-time onboarding fee of $4500, if you are considering buying Professional Plans.
Secondly, some businesses might find HubSpot’s interface overwhelming and difficult to navigate, especially if they don’t have a dedicated marketing team.

Also Read: Top Payment Gateways to use for your Hubspot Website

If your business operates in a niche industry, you may need a marketing automation platform that offers industry-specific features and integrations. Looking for alternatives can expose you to the essential features you won’t find in Hubspot.
With the rapidly evolving digital landscape, it’s always a good idea to explore different options and ensure you’re using the best tools available for your business. This will leave you with more flexibility in terms of options to consider.

When evaluating HubSpot alternatives, it’s crucial to consider certain criteria to ensure you choose the right platform for your small business.
You will need to assess the pricing plans and determine if they fit within your budget. It’s also important to evaluate the platform’s user interface and ease of use. A user-friendly interface can significantly impact your productivity and efficiency.
You should consider the platform’s features and integrations. Look for alternatives that offer the specific features you need to execute your marketing strategies effectively. Some main features you should look out for include: Landing pages and lead capture forms, lead management, nurturing and scoring, CRM, Marketing automation and autoresponders, etc.
Integration with other tools is also essential to streamline your workflows and avoid any data silos. Interoperability is one of the many concerns when looking out for alternatives that work.
Don’t forget to assess the platform’s customer support and training resources. A responsive and helpful support team can make a significant difference in your experience with the platform.
Now that you have a clear understanding of the criteria for evaluating HubSpot alternatives, let’s explore the top 11 alternatives in detail.

• MailChimp

Mailchimp is a popular email marketing platform that offers a range of features to help small businesses grow their customer base. With Mailchimp, you can create beautiful email campaigns, manage your subscriber lists, and track your campaign’s performance with detailed analytics.

What sets Mailchimp apart is its user-friendly interface, making it a great choice for small businesses without dedicated marketing teams. Mailchimp also offers a free plan, making it an attractive option for businesses on a tight budget. However, if you’re looking for more advanced features like marketing automation and CRM integration, you might need to consider their paid plans. With its intuitive interface and robust features, Mailchimp is an excellent HubSpot alternative for small businesses looking to level up their email marketing efforts.

 

• ActiveCampaign

ActiveCampaign is a versatile marketing automation platform that offers a wide range of features to help you engage with your customers and drive conversions. With ActiveCampaign, you can automate your email campaigns, create personalized customer journeys, and track your marketing efforts with in-depth analytics. 

What sets ActiveCampaign apart is its powerful automation capabilities, allowing you to create complex workflows and nurture your leads effectively. ActiveCampaign also offers CRM integration, making it easier to manage your customer relationships. While ActiveCampaign’s pricing may be higher than some other alternatives, its robust features and automation capabilities make it a worthy investment for small businesses looking to take their marketing efforts to the next level.

 

• Pardot

Pardot is a marketing automation platform specifically designed for B2B businesses. With Pardot, you can streamline your lead generation and nurturing processes, track your marketing campaigns, and align your sales and marketing teams.

Pardot offers advanced email marketing features, including A/B testing and dynamic content, allowing you to create highly personalized and targeted campaigns. Additionally, Pardot offers seamless integration with Salesforce CRM, making it a powerful choice for businesses already using Salesforce. While Pardot’s pricing might be higher than some other alternatives, its focus on B2B marketing and robust features make it an excellent HubSpot alternative for small businesses in the B2B space.

 

• Marketo

Marketo is a comprehensive marketing automation platform that offers a wide range of features to help businesses of all sizes drive their marketing efforts. With Marketo, you can automate your email campaigns, create landing pages, track your website visitors, and analyze your marketing performance.

Marketo also offers advanced lead management and scoring capabilities, allowing you to prioritize and nurture your leads effectively. Additionally, Marketo offers seamless integration with Salesforce CRM, making it a powerful choice for businesses using Salesforce. While Marketo’s pricing might be higher than some other alternatives, its robust features and integration capabilities make it a valuable investment for small businesses looking to scale their marketing efforts.

 

• Zoho CRM

Zoho CRM is a customer relationship management platform that offers a range of marketing automation features to help you streamline your sales and marketing processes. With Zoho CRM, you can track your leads, automate your email campaigns, and analyze your marketing performance.

What sets Zoho CRM apart is its affordable pricing plans, making it a great choice for small businesses on a budget. Zoho CRM also offers integration with other Zoho products, allowing you to create a seamless workflow across different departments. While Zoho CRM might not offer the same level of advanced features as some other alternatives, its affordability and ease of use make it a compelling HubSpot alternative for small businesses.

 

• Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive marketing automation platform that offers a wide range of features to help businesses of all sizes drive their marketing efforts. With Salesforce Marketing Cloud, you can automate your email campaigns, create personalized customer journeys, and analyze your marketing performance.

What sets Salesforce Marketing Cloud apart is its seamless integration with Salesforce CRM, allowing you to have a centralized view of your customer data. Additionally, Salesforce Marketing Cloud offers advanced features like predictive intelligence and social media management, making it a powerful choice for businesses looking to leverage data-driven marketing strategies. While Salesforce Marketing Cloud’s pricing might be higher than some other alternatives, its robust features and integration capabilities make it a valuable investment for small businesses looking to scale their marketing efforts.

 

• Constant Contact

Constant Contact is an email marketing platform that offers a range of features to help small businesses connect with their customers and drive engagement. With Constant Contact, you can create professional-looking email campaigns, manage your subscriber lists, and track your campaign’s performance with detailed analytics.

What sets Constant Contact apart is its easy-to-use interface and beginner-friendly features, making it a great choice for small businesses without much marketing experience. Constant Contact also offers a range of customizable templates and drag-and-drop editors, allowing you to create stunning emails without any design skills. While Constant Contact’s features might not be as advanced as some other alternatives, its affordability and user-friendly interface make it a compelling HubSpot alternative for small businesses.

 

• Infusionsoft

Infusionsoft is a comprehensive marketing automation platform specifically designed for small businesses. With Infusionsoft, you can automate your email campaigns, manage your customer relationships, and track your marketing performance.

What sets Infusionsoft apart is its focus on small businesses and it’s all-in-one platform approach. Infusionsoft offers features like CRM, e-commerce, and marketing automation, allowing you to streamline your business processes and avoid using multiple tools. Additionally, Infusionsoft offers advanced automation capabilities, making it easier to nurture your leads and engage with your customers. While Infusionsoft’s pricing might be higher than some other alternatives, its comprehensive features and small business focus make it a valuable investment for businesses looking for an all-in-one solution.

Recommended: 10 Reasons You Need Infusion Soft For Your Business

 

• GetResponse

GetResponse is an all-in-one marketing platform that offers a wide range of features to help businesses of all sizes drive their marketing efforts. With GetResponse, you can automate your email campaigns, create landing pages, and analyze your marketing performance.

GetResponse also offers advanced features like webinar hosting and marketing automation, allowing you to engage with your audience effectively. Additionally, GetResponse offers integration with popular e-commerce platforms like Shopify and WooCommerce, making it a powerful choice for businesses operating in the e-commerce space. While GetResponse’s pricing might be higher than some other alternatives, its comprehensive features and integration capabilities make it a valuable investment for small businesses looking to scale their marketing efforts.

 

• Ontraport

Ontraport is a marketing automation platform that offers a range of features to help businesses of all sizes automate their marketing efforts. With Ontraport, you can automate your email campaigns, create landing pages, and track your marketing performance.

Ontraport also offers advanced features like CRM, membership site management, and affiliate marketing, allowing you to streamline your business processes and maximize your revenue. Additionally, Ontraport offers integration with popular e-commerce platforms, making it a powerful choice for businesses operating in the e-commerce space. While Ontraport’s pricing might be higher than some other alternatives, its robust features and integration capabilities make it a valuable investment for small businesses looking for a comprehensive marketing automation solution.

 

• Sendinblue

Sendinblue is an all-in-one marketing platform that offers a wide range of features to help businesses of all sizes drive their marketing efforts. With Sendinblue, you can automate your email campaigns, create landing pages, and analyze your marketing performance.

Sendinblue also offers advanced features like SMS marketing and CRM integration, allowing you to engage with your audience effectively. Additionally, Sendinblue offers a free plan with generous email-sending limits, making it an attractive option for businesses on a tight budget. While Sendinblue’s pricing might be higher than some other alternatives, its comprehensive features and user-friendly interface make it a valuable investment for small businesses looking to scale their marketing efforts.

Choosing the best alternative to help you take your small business to new heights can be a tough decision. You’ll need to evaluate different options based on your specific criteria, including pricing, user interface, features, integrations, and customer support, etc. 

For major corporations that need all of the complex features, HubSpot can still be a viable option. But for those looking to get specific solutions without having to burn a hole in their pockets, these alternatives can be an option. 

However, it is important to weigh in your personal preferences and then proceed with an option that works for you. Once you know what you want, it is simply a case of testing and trying different options.

 

Also Read: Which CMS is Best? WordPress CMS vs HubSpot

What are the best alternatives to HubSpot?

The best alternatives to Hubspot are MailChimp, ActiveCampaign, GetResponse, Zoho, and InfusionSoft. All of these are cheaper and offer better templates and features than HubSpot.

Is HubSpot better than MailChimp?

If you are an enterprise company with a huge budget and have a team of marketers, HubSpot would appeal more to you than MailChimp. You will find HubSpot better at tracking longer buyer cycles with more salespeople.

On the other hand, if you are a small or medium scale business and need a simple email marketing tool, MailChimp will appeal more to you. This tool is better at sending newsletters, running basic automations, building forms and landing pages, etc.

What platforms are similar to HubSpot?

ActiveCampaign, Omnisend, GetResponse, etc. are tools that are quite similar to HubSpot.

What are the biggest drawbacks of HubSpot?

The biggest drawbacks of HubSpot are its high price, basic templates, and limited reporting capabilities. You will need $1780 per month to get features like Omnichannel Automation, Lead Scoring, Dynamic Personalization, Blogs, etc. In addition, there’s a one time onboarding fee of $4500 for professional plans.

The templates in HubSpot are again basic and not the best looking among all the options. Finally, the free and starter plans do not have the Campaign Reporting or Custom Reports option as well. Dashboard and Reports per dashboard are limited to 10 on Starter Plans and can be increased using add-ons for $200 per month.