In an annual survey conducted by Hubspot, researchers found that only 42% of marketers were familiar with the basic demographic information of their target audience. Less than half of the 1400 marketers who were surveyed knew their audience’s interests and hobbies, shopping habits, the products they were interested in buying, their purchase history, and where they consume content.
But, the data gap doesn’t end there. Only 31% of these marketers knew the online communities their target audience was a part of and the challenges they were facing. And, only one-fourth of them knew the social causes their target audience cared about- which is a huge missed opportunity when it comes to expressing brand value.
So, why are businesses having a hard time getting to know their relevant audience, and how they can bridge this gap? Experts suggest a mix of brand and internet marketing services, which might in a way, help, but isn’t that effective in the long run. So, how do you identify and reach the relevant audience for your business? We’ll explore it in the blog below.